Michael Phelps Takes Over @Ravens Twitter
Part of the fun with social media is that because everything is still so new, individuals and organizations have the freedom with how they use it.
That’s exactly what we did last week with the @Ravens official Twitter account.
We held our first-ever Twitter takeover with Olympic great Michael Phelps, a Baltimore native and lifelong Ravens fan. We handed our account over to Phelps for the Ravens-Vikings game on Dec. 8, and allowed our fans to experience the game on social media through his commentary.
I have a background in sports media and marketing and I work on the digital team of the